Sony Monolithic Design

A series of videos to promote Monolithic Design, Sony’s design approach for their top-end AV products. Basically, a minimalism in which the product aims to compliment or even enhance its environment.

Taking inspiration from architecture promos – in pace and type of shots – the CG was pared back so as to appear it was achievable with a real shoot / cameras.

Two variations of the videos were made – an interactive experience for the Bravia website and a condensed edit for Sony’s installation at the ‘Salone Internazionale del Mobile’ design fair in Milan.Scroll for more films

Year: 2010
Client: Sony
Agency: Hugo & Cat
Art Director: Jonathan Sykes
Creative Director: Yannick Connan
Concept: Jonathan Sykes, Yannick Connan, Owen Booth
Modelling & shading: Jonathan Sykes, Yannick Connan
Animation / Edit: Jonathan Sykes
Post: Jonathan Sykes, Takeo Ozaki
Video Shoot: Jonathan Sykes, Yannick Connan
Copywriter: Owen Booth
UI development: Davide Melis
Project management: Bastian Koch