This project was my first stint at directing a film crew. Sony asked for a moving image piece to highlight the benefits of 3D TV. It’s a technology which is very difficult to communicate without actually experiencing it, while avoiding the hackneyed CG spaceships flying out of a TV set. Our approach was to give an artistic interpretation of 3D by filming real projections in an environment around the TV.
The only CG are the visuals upon the actual TV screen, and the very final shot with the falling leaf – all other effects are ‘in-camera’.
Client: Sony
Agency: Hugo and Cat
Directors: Jon Sykes, Yannick Connan
DoP: Alessio Valori
Art Director: Jon Sykes
Creative Director: Yannick Connan
Projections: Jon Sykes, Takeo Ozaki,
Tasos Bakas
Post: Jon Sykes, Karolina Kret, Lee Hills
Editor / Grading: Yannick Connan
Concept: Jon Sykes, Yannick Connan
Storyboarding: Jon Sykes
Production: Elisabetta Viggiani
Copy: Owen Booth
Audio:
Agency: Hugo and Cat
Directors: Jon Sykes, Yannick Connan
DoP: Alessio Valori
Art Director: Jon Sykes
Creative Director: Yannick Connan
Projections: Jon Sykes, Takeo Ozaki,
Tasos Bakas
Post: Jon Sykes, Karolina Kret, Lee Hills
Editor / Grading: Yannick Connan
Concept: Jon Sykes, Yannick Connan
Storyboarding: Jon Sykes
Production: Elisabetta Viggiani
Copy: Owen Booth
Audio:
