LED backlighting technology can be pretty confusing, and as a result it’s typically explained really badly. This CG piece for Sony was an attempt to cut through the confusion by communicating the concepts concisely, but also accurately.
Client: Sony
Agency: Hugo and Cat
Art Director: Jon Sykes
Creative Director: Yannick Connan
Concept: Jon Sykes, Davide Melis
3D environment & animation: Jon Sykes
Infographics & animation: Jon Sykes,
Davide Melis
Post production: Jon Sykes
Copywriter: Owen Booth
Production: Bastian Koch
Audio: David Kamp
Agency: Hugo and Cat
Art Director: Jon Sykes
Creative Director: Yannick Connan
Concept: Jon Sykes, Davide Melis
3D environment & animation: Jon Sykes
Infographics & animation: Jon Sykes,
Davide Melis
Post production: Jon Sykes
Copywriter: Owen Booth
Production: Bastian Koch
Audio: David Kamp
