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Sony Projectors
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In this video to promote Sony’s projector range, all effects were shot ‘in-camera’ using projections from the products themselves – no CG was added in post. Each vignette relates to a specific projector super power.

Year: 2010
Client: Sony
Agency: Hugo & Cat
Concept: Yannick Connan, Shravan Odedra
Director / DoP / Art Director: Jonathan Sykes
Creative Director: Yannick Connan
Editor / Post / Projections: Jonathan Sykes
Technical & Creative assist: Yannick Connan
Production: Elisabetta Viggiani, Bastian Koch
Camera: Daniel Wombwell
Copy: Josh Low
Type: Chris Tozer
Music: I'm Making Believe - The Ink Spots