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Sony Motionflow
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How do you explain Sony’s Motionflow frame blending technology? Film yo-yo champions Krisztian Kaluzsa and Luke Roberts firing off walk-the-babies and the like in glorious 2000 frames per second using a high-speed Photron camera. That’s how.

Year: 2010
Client: Sony
Agency: Hugo & Cat
Director / Art Director: Jonathan Sykes
Concept: Jonathan Sykes, Davide Melis, Owen Booth, Bastian Koch
DoP: Paul Handley
Creative Director: Yannick Connan
Edit / Grade: Jonathan Sykes
Post: Jonathan Sykes, Davide Melis
Yo-yoers: Krisztian Kaluzsa, Luke Roberts
Production: Bastian Koch, Elisabetta Viggiani
Copy: Owen Booth, Josh Low
Audio: Ash Sargant