Style frames:
I was asked to conceive and direct 4 product videos for camcorders in the new Sony Handycam range. The basic premise was to beautify the cameras, while differentiating them through the styling of the 3D environments and footage, illustrating the unique benefits of each.
Client: Sony
Agency: Hugo and Cat
Art Director: Jon Sykes
Creative Director: Yannick Connan
Concept: Jon Sykes, Chris Tozer
Modelling & shading: Mark Mathieson,
Stu Wallace
Production: Bastian Koch
Animation: Stu Wallace, Chris Tozer
Post production: Stu Wallace, Chris Tozer, Jon Sykes
Copywriter: Owen Booth
Production: Bastian Koch
Music: Ash Sargant
Agency: Hugo and Cat
Art Director: Jon Sykes
Creative Director: Yannick Connan
Concept: Jon Sykes, Chris Tozer
Modelling & shading: Mark Mathieson,
Stu Wallace
Production: Bastian Koch
Animation: Stu Wallace, Chris Tozer
Post production: Stu Wallace, Chris Tozer, Jon Sykes
Copywriter: Owen Booth
Production: Bastian Koch
Music: Ash Sargant
