Nokia Asha

The Nokia Asha handsets are low-priced feature phones aimed at teens and emerging markets. I created these 4 videos to promote different aspects of the phones.

The premise was to work these features around inspiring, real, young people (no actors): Rio-based street artists Santa Crew, skater Daryl Dominguez, photographer Lewis Chaplin, artist Jo Fraser, São Paulo band Holger and finally the cool kids of Camden.

The videos were released in conjunction with the Nokia Asha webpage and also on the Nokia YouTube channel.

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Year: 2013
Client: Nokia
Agency: Hugo & Cat
Director / Art Director: Jonathan Sykes
Concept: Jonathan Sykes, Davide Melis, Yannick Connan, Marko Anstice
Producers: James Heath & Paul Albert
DoP videos 1, 3 & 4: Matt Shaw
DoP video 2: Joe Cook
Production Brazil: Alex Carvalho - Nois Productions
Edit: Gaia Boretti
Grade: Jonathan Sykes, Toby Tomkins, Jack Jones - TVC Soho Post Production