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Tourism Ireland
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A pitch for Tourism Ireland. The concept, with the central premise that everyone is Irish, was to create Irish-themed videos using crowd-sourced content. This proof of concept video contains footage exclusively sourced from Instagram and Vine with the hashtag #Ireland.

Year: 2013
Client: Tourism Ireland
Agency: Hugo & Cat
Concept: Jonathan Sykes
Edit: Jonathan Sykes
Footage: Various Instagram & Vine
Strategy: Nicolas Le Clainche
Project Management: Simon Marshall
Music: Diane Young - Vampire Weekend