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48 hours in Dublin & Belfast
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To promote Dublin and Belfast for Tourism Ireland, I conceived two rammed, weekend itineraries – one for each city – designed to surprise the uninitiated. What followed was a week-long, guerrilla-style shoot covering the two capitals.

The resulting images and videos were then used to create two content-rich itinerary pages, on Ireland.com – while also providing a wealth of assets for Tourism Ireland to tap into. A small selection of the images can be seen below.

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Year: 2014
Client: Tourism Ireland
Agency: Hugo & Cat
Concept: Jonathan Sykes
Director / Camera: Jonathan Sykes
Photography: Jonathan Sykes
Camera Assistant / 2nd Unit: Marko Anstice
Production: Paul Albert, Rocket, John-Paul Whearty
Project Management: Simon Marshall, Jonathan Thorsen
Art Director: Jonathan Sykes
Editing: Gaia Boretti, Jonathan Sykes
Designer: Louis Sheppard
Music: I'm Walkin' - Fats Domino & What You Know - Two Door Cinema Club