I directed 10 videos for Baileys showing how to mix up various Baileys cocktails – to be used for both YouTube and Instagram (see selections below). I also created a remix promo edit (above).

I introduced the concept of ‘Perfect Imperfect’ to help relax and modernise the Baileys brand. This idea is now being used in other campaigns. In performance tests, Baileys said these videos delivered “some of the strongest results they have seen in recent times”.

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Year: 2015
Client: Baileys
Agency: R/GA
Director: Jonathan Sykes
Edit / Post / Grade / Sound mix: Jonathan Sykes
Producer: James Heath
DoP: Dave Miller
Art Director: Natalie Smith
Prop Stylist: Laura Sawyer
Project Manager: Steph Chybowksi
Music: CUL8R - Audio Network & Come Get It Bae - Pharrell Williams