I was asked by LBi to produce a number of animations to fill the large promotional space on the new Playstation website, to coincide with the European launch of the PS3.

The brief was to create a rich experience, within the strict, online boundaries, to compliment the new ‘This is Living’ strapline. So the concept was to illustrate the console???s alive, with super-human abilities. Each sting and organ represents a different feature: the heart - it???s a living machine; the rapid firing synapse ??? the speed; the inner ear - the controllers’ motion-sensitivity.

I was responsible for the concept, design and execution.

Audio: Sepia Productions