http://homemaderobot.com Sat, 07 Jan 2012 14:44:51 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 http://homemaderobot.com/2011/12/nokia-n9/?utm_source=rss&utm_medium=rss&utm_campaign=nokia-n9 http://homemaderobot.com/2011/12/nokia-n9/#comments Fri, 02 Dec 2011 01:00:39 +0000 jon http://homemaderobot.com/?p=451 www.nokia.com]]>

]]> http://homemaderobot.com/2011/12/nokia-n9/feed/ 0 http://homemaderobot.com/2011/09/nokia-c6-01/?utm_source=rss&utm_medium=rss&utm_campaign=nokia-c6-01 http://homemaderobot.com/2011/09/nokia-c6-01/#comments Mon, 26 Sep 2011 17:38:04 +0000 jon http://homemaderobot.com/?p=400

]]> http://homemaderobot.com/2011/09/nokia-c6-01/feed/ 0 http://homemaderobot.com/2011/04/nokia_c_seven/?utm_source=rss&utm_medium=rss&utm_campaign=nokia_c_seven http://homemaderobot.com/2011/04/nokia_c_seven/#comments Sat, 02 Apr 2011 11:00:54 +0000 jon http://homemaderobot.com/?p=93
The video was fairly tricky technically to get the phone stabilised: the footage was first completely flattened (perspective removed) and then it was re-introduced by using a camera in 3D. To achieve this required some proprietary code (in the form of an After Effects plug-in). The original footage was shot on a 5D with a fig-rig.

The shoot was done over 2 days (with an extra day of pick-ups courtesy of the lovely British weather).
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]]> http://homemaderobot.com/2011/04/nokia_c_seven/feed/ 0 http://homemaderobot.com/2011/04/sony-handycam/?utm_source=rss&utm_medium=rss&utm_campaign=sony-handycam http://homemaderobot.com/2011/04/sony-handycam/#comments Fri, 01 Apr 2011 11:00:40 +0000 jon http://homemaderobot.com/?p=91




Style frames:

]]> http://homemaderobot.com/2011/04/sony-handycam/feed/ 0 http://homemaderobot.com/2010/12/sony-motionflow/?utm_source=rss&utm_medium=rss&utm_campaign=sony-motionflow http://homemaderobot.com/2010/12/sony-motionflow/#comments Sat, 04 Dec 2010 12:00:22 +0000 jon http://homemaderobot.com/?p=8
If only I had a spare £80k to buy a Photron. I might put a donate button on my site.]]>

]]> http://homemaderobot.com/2010/12/sony-motionflow/feed/ 0 http://homemaderobot.com/2010/12/hugo-cat-sting/?utm_source=rss&utm_medium=rss&utm_campaign=hugo-cat-sting http://homemaderobot.com/2010/12/hugo-cat-sting/#comments Wed, 01 Dec 2010 12:00:38 +0000 jon http://homemaderobot.com/?p=88 Also created the intro sting.]]>

]]> http://homemaderobot.com/2010/12/hugo-cat-sting/feed/ 0 http://homemaderobot.com/2010/11/sony-projectors/?utm_source=rss&utm_medium=rss&utm_campaign=sony-projectors http://homemaderobot.com/2010/11/sony-projectors/#comments Tue, 16 Nov 2010 12:00:44 +0000 jon http://homemaderobot.com/?p=1
The concept was to film projections from Sony projectors, highlighting the projectors' key aspects within a luxury setting.

With a starting point of a loose styleframe for each of the four scenes, I was given 6 days on location (a manor house in Dorset), with a skeletal crew, to storyboard, plan, make the projections and shoot the footage. It was a tad intense… not much time for trivialities such as sleep.

All effects are projections, which were then filmed (there was no CG on the final footage, only grading). Here's a brief scene breakdown: scene 1 was an animated pattern projected onto a chandelier; scene 2 was a rainbow projected onto smoke; scene 3 was a Cinema 4D dynamics animation projection-mapped onto a staircase; scene 4 was a generative animation projected onto hanging scrims.]]>

]]> http://homemaderobot.com/2010/11/sony-projectors/feed/ 0 http://homemaderobot.com/2010/08/sony-led-displays/?utm_source=rss&utm_medium=rss&utm_campaign=sony-led-displays http://homemaderobot.com/2010/08/sony-led-displays/#comments Fri, 06 Aug 2010 11:00:11 +0000 jon http://homemaderobot.com/?p=22

]]> http://homemaderobot.com/2010/08/sony-led-displays/feed/ 0 http://homemaderobot.com/2010/06/sony-bravia-3d-tv/?utm_source=rss&utm_medium=rss&utm_campaign=sony-bravia-3d-tv http://homemaderobot.com/2010/06/sony-bravia-3d-tv/#comments Thu, 03 Jun 2010 11:00:35 +0000 jon http://homemaderobot.com/?p=25
The only CG are the visuals upon the actual TV screen, and the very final shot with the falling leaf - all other effects are 'in-camera'.]]>

]]> http://homemaderobot.com/2010/06/sony-bravia-3d-tv/feed/ 0 http://homemaderobot.com/2010/04/sony-monolithic/?utm_source=rss&utm_medium=rss&utm_campaign=sony-monolithic http://homemaderobot.com/2010/04/sony-monolithic/#comments Fri, 23 Apr 2010 11:00:13 +0000 jon http://homemaderobot.com/?p=30
The product design team at Sony combined the Japanese 'Tatazumai' approach with Dieter Rams 'less is more' principles for their Monolithic range of TVs. Most importantly, the idea is that the product needs to compliment and actually enhance its environment instead of jumping out like an ugly, incongruent techno-box. We were tasked with communicating this with a motion piece.

I took my cues from European architecture, especially David Chipperfield. Minimal, unintrusive spaces which are not just sympathetic to their environment but are also extremely beautiful.

The videos were styled as if they were an architecture promo - in pace and type of shots - while making sure all shots, though CG (except for close-ups in 'Contrast of Materials'), could have been achieved with a real shoot.

Two variations of the videos were made: an interactive experience for the Bravia website; and as a condensed edit for Sony’s installation at the Salone Internazionale del Mobile, Milan, the world’s largest product design fair.]]>






Style frames:

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